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Culture and the Financial Market: Identifying Financial Product Preferences

Kultur und der Finanz Markt: Identifizierung von Finanzprodukt Präferenzen

  • The aim of this bachelor thesis is to investigate how cultural differences of countries can be used to make assumptions on what kind of financial product might be the most efficient one based on the culture of a country. By using re-search that is trying to explain market performance differences and consumer behavior differences based on culture of a country. This thesis is trying to link those researches in order to create a cultural assessment framework that can be used to make predictions about a country

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Metadaten
Author:Alexander Bock
Advisor:Stefan KolevGND
Document Type:Bachelor Thesis
Language:English
Name:Westsächsische Hochschule Zwickau
Dr.-Friedrichs-Ring 2,, 08056 Zwickau
Date of Publication (online):2017/03/31
Year of first Publication:2015
Publishing Institution:Westsächsische Hochschule Zwickau
Date of final exam:2015/10/09
Tag:Kultur Dimensionen
behavioral finance; consumer behavior
GND Keyword:Kultur; Produkt; Hofstede; Anlageverhalten; Verbraucherverhalten; Kaufentscheidung; Nachfrageverhalten
Page Number:48 Seiten, 9 Abb., 1 Tab., 43 Lit.
Faculty:Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften
Release Date:2017/03/31