Developing the Chinese Industrial Cleaning Market - Strategic Analysis and Concept for Duerr Ecoclean

Entwicklung des chinesischen, industriellen Reinigungsmarkt - Strategische Analyse und Konzept für Duerr Ecoclean

  • Developing of a marketing-mix for Duerr Ecoclean for the modified Spray Cleaning Machine "Jeto 84W". Duerr Ecoclean already established its business within the Chinese Automotive Industry and is now trying to touch the Chinese Component Industry. Therefore, they are looking for a suitable strategy to enter this market. The thesis included an analysis of the market environment, customer base, and competitor structure to develop a fitting marketing-mix to implement the Spray Cleaning Machine "Jeto 84W".

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Author:Susann Stiebitz
Advisor:Ralph Michael WrobelGND, Eveline Hoffmann
Document Type:Diploma Thesis
Language:English
Name:Schenck Shanghai Machinery Corp. Ltd.
No. 36, Lane 239, NuJiang North Road, 20333 Shanghai
Date of Publication (online):2007/04/10
Year of first Publication:2006
Date of final exam:2006/11/02
Tag:Konkurrenzanalyse; Kundenbefragung
Customer Survey
GND Keyword:Competitive analysis
Page Number:188 Seiten, 23 Abb., 34 Tab., 51 Lit.
Faculty:Westsächsische Hochschule Zwickau / Sprachen
Release Date:2007/04/10