Developing a product and marketing strategy for the Chinese VCB market by applying the Product Portfolio Management methodology on the basis of the Siemens EP VCB (Embedded Pole Vacuum Circuit Breaker) product
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| Author: | Tina Kuhlmann |
|---|---|
| Advisor: | Ulf Sadowski |
| Document Type: | Diploma Thesis |
| Language: | English |
| Name: | Siemens Ltd. China Energy Distribution MV 299 Tianning Rd., Minhang District (Shanghai 200245), 20024 Shanghai |
| Date of Publication (online): | 2010/03/10 |
| Year of first Publication: | 2008 |
| Date of final exam: | 2009/01/16 |
| Tag: | Boston Consulting Group Matrix; Marketing; McKinsey/General Electric matrix; Produkt Portfolio Management; SWOT Analyse |
| Page Number: | 93 Seiten, 24 Abb., - Tab., 48 Lit. |
| Faculty: | Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften |
| Release Date: | 2010/03/10 |
