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Recent surveys and political research have shown that the acceptance of the political programmes of populist parties, such as the “Alternative für Deutschland (AfD)”, is relatively high amongst the population of the three eastern German federal states, especially in Saxony, where the AfD won nine of the 13 rural districts during the local elections in May 2019. Thus, it seems relevant to take a closer look at the persuasive discourse of a so-called populist party. In its public discourse, the AfD responds to the fears and concerns of those people who tend to use social media platforms to gain information when making political decisions. The aim of the article is to show which verbal and visual resources characterize the persuasive discourse of the AFD Saxony on their Facebook account. For this purpose, we propose a qualitative, multimodal analysis of selected entries which the party uploaded on its Facebook account between November 2018 and March 2019.
The goal of this paper is to determine all relevant factors that influence the economic outcome and development of a country including the culture people practice. In the beginning of the paper it will be given a thorough explanation of culture and its components. There have been different theories on how culture influences the economic power of a country which until today are considered controversial. Therefore, it will be taken a closer look at for instance the theory of Max Weber, who explained in his book
In dieser Arbeit werden interkulturelle Konflikte zwischen Amerikanern und Chinesen im Unternehmensalltag untersucht. Ziel der Arbeit ist es herauszufinden welche Konfliktlösungsstile Chinesen im Konflikt anwenden.
This bachelor thesis focuses on the recent financial crisis that hit many countries one way or another. While the general causes and consequences are explained, the focus is on Spain and how the crisis developed there, in which ways the Spanish government and people were influenced and what measures were taken to restore the country's economy. Special emphasis is also put on the Austrian Business Cycle Theory in order to explain the origin of the financial crisis that started in 2007. All in all, the main aim of this paper is to give a small overview of this global crisis and its impact on Spain.
Within the bachelor thesis a strategic analysis of the Gulf States and the digital sector was made for the full-service provider T-Systems Multimedia Solutions GmbH, to show new growth opportunities for international business outside the European market and help them deciding whether or not the market approach would be advisable. An observation of the environment of the region of the Gulf States was made. The aim was to get familiar with local market practices such as societal and cultural customs. The two identified target markets Qatar and the United Arab Emirates are examined by giving a brief overview of the two countries by political, economic and social environmental analysis. It was attempted to compare relevant information about Qatar and the United Arab Emirates internationally and with Germany. In order to be able to assess the attractiveness of the ICT market, market volumes and annual growth rates of the Middle East were outlined. Market figures of Middle Eastern countries were compared worldwide and checked against market volumes and growth rates of Western Europe, North America and Asia-Pacific to get the big picture. The competitive situation in the IT market of the Middle East was examined by presenting leading IT service providers. An assessment of the positioning, portfolio and existent strengths and weaknesses has been compared. Market impact was illus- trated in respective service portfolio segments based on analysis of Pierre Audoin Consultants. Opportunities and risks of the ICT market in the Middle East are outlined. Most important sectors and strongest solutions for T-Systems Multimedia Solutions have been identified.
The objective of this work is to provide some useful tools to foreign investors intentioned to make business in Turkey, giving a general overview of the country. Political, economic, social as well as environmental characteristics are described in order to give a global point of view on this emerging market. Besides, four selected industrial sectors are analyzed and possible business opportunities for each sector have been indicated. In this sense, some considerations on the potentialities of Turkish market are given on the basis of two chances and risks profiles, one in the case that Turkey will become a full member of the European Union and the other in the case that it will maintain the actual status of simply associated partner.
Developing of a marketing-mix for Duerr Ecoclean for the modified Spray Cleaning Machine "Jeto 84W". Duerr Ecoclean already established its business within the Chinese Automotive Industry and is now trying to touch the Chinese Component Industry. Therefore, they are looking for a suitable strategy to enter this market. The thesis included an analysis of the market environment, customer base, and competitor structure to develop a fitting marketing-mix to implement the Spray Cleaning Machine "Jeto 84W".
was ist HIV/AIDS? Wie ist HIV/AIDS verbreitet in der Welt? HIV/AIDS in Tanzania: heute und in Zukunft Auswirkungen von AIDS auf Struktur und Zusammensetzung der Arbeitskräfte in Tanzania -> ableitend davon Auswirkungen auf betriebe, auf die Wirtschaftallgemein, auf verschiedene Wirtschaftszweige -> außerdem inwieweit AIDS den einzelnen Haushalt betrifft, insbesondere Frauen Zusammenspiel von Armut und AIDS