TY - THES A1 - Siegmund, Linda T1 - Chances of success of a start-up enterprise in international markets using the example of QG Websolutions T1 - Erfolgschancen eines Start-Up Unternehmens in internationalen Märkten am Beispiel von QG Websolutions N2 - This thesis will examine the process of internationalization which generates international changes and growth, entry into new markets and the creation of new businesses. Projecting this on the sports industry, businessmen tend to take more risks than a few decades ago in the interest of becoming more competitive. The sports industry is used to transmit multiple messages as it reaches global audiences. The term sports covers much more than the physical activity. The term also comprises possibilities for lucrative business actions, sponsoring and image creation. Furthermore, it induces a pooling of diverse cultures. Thanks to this boundary-spanning connection of sportsmen and arising opportunities to increase sales, managers have decided to go international and to expand their company KW - Internationalization KW - Internationalisierung Y1 - 2018 UR - https://libdoc.fh-zwickau.de/opus4/frontdoor/index/index/docId/10607 ER -