@misc{Kilian2006,
  author    = {Kevin Kilian},
  title     = {Turning Dealer Training into an Event - The use of Events at Ford of Europe as training for dealer sales personnel},
  institution = {Wirtschaftswissenschaften},
  type      = {diplom},
  pages     = {76 Seiten, 16 Abb., - Tab., 18 Lit.},
  year        = {2006},
}