Consumer perception of high-tech product brands in China
- The purpose of this study is to bring China closer to the audience, especially from the marketing perspective. The automotive industry, textile industry, technological industry, food, and beverage industries and much more have developed themselves in the Chinese market. Subsequently, the writer chose one sector of the technology industry, which are smartphones. The focus of this thesis is already available smartphone brands in China. The perception of smartphone brands should help in determining how the producing country is looked at, if the image clouds the judgment and if consumers are loyal to brands. These insights allow us to draw conclusions and recommendations for the communication and design of smartphone brands.
Author: | Rohail Qadri |
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Advisor: | Andri Mahefa, Thomas Rink-Neave |
Document Type: | Bachelor Thesis |
Language: | English |
Name: | - -, 63329 - |
Date of Publication (online): | 2017/04/12 |
Year of first Publication: | 2017 |
Publishing Institution: | Westsächsische Hochschule Zwickau |
Date of final exam: | 2017/04/12 |
Tag: | Brands; China; Marketing research; Perception |
GND Keyword: | China; Marketingforschung; Umfrage |
Page Number: | 108 Seiten, 60 Abb., - Tab., 98 Lit. |
Faculty: | Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften |
Release Date: | 2019/10/25 |