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Chances of success of a start-up enterprise in international markets using the example of QG Websolutions

Erfolgschancen eines Start-Up Unternehmens in internationalen Märkten am Beispiel von QG Websolutions

  • This thesis will examine the process of internationalization which generates international changes and growth, entry into new markets and the creation of new businesses. Projecting this on the sports industry, businessmen tend to take more risks than a few decades ago in the interest of becoming more competitive. The sports industry is used to transmit multiple messages as it reaches global audiences. The term sports covers much more than the physical activity. The term also comprises possibilities for lucrative business actions, sponsoring and image creation. Furthermore, it induces a pooling of diverse cultures. Thanks to this boundary-spanning connection of sportsmen and arising opportunities to increase sales, managers have decided to go international and to expand their company

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Author:Linda Siegmund
Advisor:Ulf Sadowski, Angela Seidel
Document Type:Bachelor Thesis
Name:QG Websolutions
243, Allée Théodore Monod, 64200 Biarritz
Date of Publication (online):2018/01/23
Year of first Publication:2018
Publishing Institution:Westsächsische Hochschule Zwickau
Date of final exam:2018/01/26
Release Date:2019/10/24
GND Keyword:Internationalization
Page Number:37 Seiten, 4 Abb., 3 Tab., 35 Lit.
Faculty:Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften