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Corporate Social Responsibility Strategien von Apple und Huawei in China

Corporate Social Responsibility strategies of Apple and Huawei in China

  • As corporate social responsibility (CSR) is becoming increasingly important in China, this bachelor thesis examines the current state, problems and challenges of corporate social responsibility in China. Based on the analysis of the CSR strategies of Apple and Huawei in China, the thesis reveals lessons and guidelines for companies that want to implement a CSR strategy and integrate CSR operations into their business in China.

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Author:Mai Hong Tina Bui
Advisor:Andri Mahefa, Thomas Rink-Neave
Document Type:Bachelor Thesis
Name:Westsächsische Hochschule Zwickau
Dr.-Friedrichs-Ring 2A, 08056 Zwickau
Date of Publication (online):2018/09/03
Year of first Publication:2018
Publishing Institution:Westsächsische Hochschule Zwickau
Release Date:2019/10/24
Tag:CSR; Corporate Citizenship; Corporate Social Responsibility
Page Number:76 Seiten, 7 Abb., 134 Lit.
Faculty:Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften