Culture and the Financial Market: Identifying Financial Product Preferences
Kultur und der Finanz Markt: Identifizierung von Finanzprodukt Präferenzen
- The aim of this bachelor thesis is to investigate how cultural differences of countries can be used to make assumptions on what kind of financial product might be the most efficient one based on the culture of a country. By using re-search that is trying to explain market performance differences and consumer behavior differences based on culture of a country. This thesis is trying to link those researches in order to create a cultural assessment framework that can be used to make predictions about a country
Author: | Alexander Bock |
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Advisor: | Stefan KolevGND |
Document Type: | Bachelor Thesis |
Language: | English |
Name: | Westsächsische Hochschule Zwickau Dr.-Friedrichs-Ring 2,, 08056 Zwickau |
Date of Publication (online): | 2017/03/31 |
Year of first Publication: | 2015 |
Publishing Institution: | Westsächsische Hochschule Zwickau |
Date of final exam: | 2015/10/09 |
Tag: | Kultur Dimensionen behavioral finance; consumer behavior |
GND Keyword: | Kultur; Produkt; Hofstede; Anlageverhalten; Verbraucherverhalten; Kaufentscheidung; Nachfrageverhalten |
Page Number: | 48 Seiten, 9 Abb., 1 Tab., 43 Lit. |
Faculty: | Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften |
Release Date: | 2017/03/31 |