Corporate Social Responsibility Strategien von Apple und Huawei in China
Corporate Social Responsibility strategies of Apple and Huawei in China
- As corporate social responsibility (CSR) is becoming increasingly important in China, this bachelor thesis examines the current state, problems and challenges of corporate social responsibility in China. Based on the analysis of the CSR strategies of Apple and Huawei in China, the thesis reveals lessons and guidelines for companies that want to implement a CSR strategy and integrate CSR operations into their business in China.
Author: | Mai Hong Tina Bui |
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Advisor: | Andri Mahefa, Thomas Rink-Neave |
Document Type: | Bachelor Thesis |
Language: | English |
Name: | Westsächsische Hochschule Zwickau Dr.-Friedrichs-Ring 2A, 08056 Zwickau |
Date of Publication (online): | 2018/09/03 |
Year of first Publication: | 2018 |
Publishing Institution: | Westsächsische Hochschule Zwickau |
Tag: | CSR; Corporate Citizenship; Corporate Social Responsibility |
Page Number: | 76 Seiten, 7 Abb., 134 Lit. |
Faculty: | Westsächsische Hochschule Zwickau / Wirtschaftswissenschaften |
Release Date: | 2019/10/24 |