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The purpose of this study is to bring China closer to the audience, especially from the marketing perspective. The automotive industry, textile industry, technological industry, food, and beverage industries and much more have developed themselves in the Chinese market. Subsequently, the writer chose one sector of the technology industry, which are smartphones. The focus of this thesis is already available smartphone brands in China. The perception of smartphone brands should help in determining how the producing country is looked at, if the image clouds the judgment and if consumers are loyal to brands. These insights allow us to draw conclusions and recommendations for the communication and design of smartphone brands.
Unnoticed by many, a congenital cardiac anomaly is in existence, which can be found in over a quarter of the total population. It is associated with the occurrence of strokes, migraine with and without an aura and feelings of faintness.This refers to the atrial septal defect (ASD) or one of its forms, the patent foramen ovale (PFO). Eventhough this illness, depended on the manifestation, can remain without any symptoms, it should still be considered to treat the condition, to prevent possible complications in a higher age. In recent years, based on several studies, a closure of ASDs and PFOs has been established as the preferred approach and is therefore increasingly replacing the medicinal treatment. In the context of this Master
In the scope of this thesis a novel minimal invasive medical device was developed and manufactured. It is used to treat mitral regurgitation, which is one of the most common cardiovascular diseases. It prevents a perfect closure of the mitral leaflets and causes blood to flow back and cause different symptoms, from dyspnea to sometimes death. For this purpose, two versions of new treatment devices were developed that suture the Mitral valve leaflets together resulting in a better closure. Various state of the art Software and machines were used to design and manufacture the Prototypes. This thesis provides the basis of putting those devices onto the Market and to help physicians and patients with an easier treatment and faster recovery time.
The NobleStitchTM EL Cardiovascular Suturing System can be used in general surgical, interventional and endoscopic procedures, such as Patent foramen ovale (PFO) closure, transapical ventricular closure, carotid arterial closure, mitral annuloplasty or edge-to-edge mitral valve repair. The System is used through an access device or in an open setting. For applying suture to a wound site, one Device of the NobleStitchTM EL Cardiovascular Suturing System, called the NobleStitchTM EL (S)
Regional power shift in Southeast Asia: Comparing economic influence of China and Japan in ASEAN
(2017)
This work deals with the Sino-Japanese power competition in Southeast Asia, which is here considered as the Association of Southeast Asian Nations (ASEAN). For this purpose, the academic discourse on regional powers in general, as well as in Southeast Asia is outlined, with special regard to the relation of economic and soft power. On the basis of trade and investment figures an analysis in comparative perspective is conducted, which examines the development of the Chinese and Japanese economic influence in ASEAN over the past decades.
The goal of this paper is to determine all relevant factors that influence the economic outcome and development of a country including the culture people practice. In the beginning of the paper it will be given a thorough explanation of culture and its components. There have been different theories on how culture influences the economic power of a country which until today are considered controversial. Therefore, it will be taken a closer look at for instance the theory of Max Weber, who explained in his book
This thesis is about the significance of the Chinese construction industry on the Chinese "One Belt, One Road" initiative. The most important question discussed in this thesis are: What is "One Belt, One Road"? How does the domestic construction industry in China benefits from the New Silk Road? And, the Chinese interests behind "One Belt, One Road"?