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Developing of a marketing-mix for Duerr Ecoclean for the modified Spray Cleaning Machine "Jeto 84W". Duerr Ecoclean already established its business within the Chinese Automotive Industry and is now trying to touch the Chinese Component Industry. Therefore, they are looking for a suitable strategy to enter this market. The thesis included an analysis of the market environment, customer base, and competitor structure to develop a fitting marketing-mix to implement the Spray Cleaning Machine "Jeto 84W".