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2007
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Wieczorek, Michael
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Markenpolitik in der Volksrepublik China
(2007)
Wieczorek, Michael
In der vorliegenden Arbeit werden Empfehlungen gegeben, wie deutsche Unternehmen ihre Markenpolitik in der VR China gestalten können, um den wachsenden Absatzmarkt zu erschließen.
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